Launching or expanding your US wholesale business?

We provide wholesale consulting and trade facilitation services to support your US wholesale expansion.

© Affarel by CAFET. All rights reserved.

Services

Taking your established African fashion brand to the US market?Here's an overview of how we can support you.Our activities are divided into two key phases: before and after you get an order.

Wholesale Consulting

Our consulting services prepare your product/brand for the US market. We'll guide you through:

  • Crafting a US wholesale strategy

  • Optimizing your supply chain

  • Shoring up your financials

  • Reaching US buyers

Trade Facilitation

Our trade services help you find buyers, produce, and fulfill orders. They include:

  • Trade show promotion

  • Direct buyer sourcing

  • Retailer onboarding

  • Production management

  • Production financing

  • Logistics and fulfillment (leveraging AGOA)

.

About

Born from a passion for African fashion and a vision of global success, we empower established fashion brands to launch and scale their US wholesale business.We understand the unique challenges African fashion brands face when entering the US market. From navigating complex logistics and import regulations to building brand awareness and securing partnerships with the right US retailers, the road to success can be daunting.That's where Affarel steps in. We have curated a comprehensive suite of services to aid your success.Here is why we are the best team for the job:

  • Deep US Market Expertise: We have a proven track record of guiding African fashion brands through the intricacies of the US market, from understanding consumer preferences to navigating legalities.

  • End-to-End Support: Our services encompass every stage of your US wholesale journey, from strategic planning and brand development to production management, logistics, and fulfillment.

  • Local Knowledge, Global Reach: Our team combines a deep understanding of the African fashion landscape with extensive experience in the US market, ensuring we cater to your specific needs.

  • Building Long-Term Success: We go beyond simply launching your brand in the US. We focus on building sustainable partnerships for long-term growth.

The Team

At Affarel, we believe in the power of African fashion. That's why we've assembled a team of individuals with a unique blend of expertise:

  • Deep knowledge of the African fashion landscape

  • In-depth understanding of the US market

  • Extensive experience in US wholesale, trade, production, logistics, and more!

Meet the dedicated professionals committed to propelling your African fashion brand to success in the US market!


Eme Bassey

THE OPERATIONS QUEEN

Eme has 8+ years of experience in B2C and B2B entrepreneurship, leading operational, marketing, and product development initiatives, particularly within the fashion sector. In 2014, she founded a fashion brand, securing a prestigious $65k grant; in 2015, she set up a manufacturing facility, aiding local brands to reach $150k revenue, later launching a garment manufacturing marketplace; in 2021, she won the $100k Cornell Tech Startup Award for her fashion designers marketplace.
Focus Areas: Product Development, Marketing, Partnerships, and Pitching.

Audrey Djiya

THE OPERATIONS QUEEN

Eme has 8+ years of experience in B2C and B2B entrepreneurship, leading operational, marketing, and product development initiatives, particularly within the fashion sector. In 2014, she founded a fashion brand, securing a prestigious $65k grant; in 2015, she set up a manufacturing facility, aiding local brands to reach $150k revenue, later launching a garment manufacturing marketplace; in 2021, she won the $100k Cornell Tech Startup Award for her fashion designers marketplace.
Focus Areas: Product Development, Marketing, Partnerships, and Pitching.

Wilmot Allen

THE STRATEGY GURU

Lanre is a strategy consultant with experience in creative and technical industries. His experience spans product strategy and management at the International Fashion Academy, The Hopenclass and Ranon Logistics Network. He builds this experience on an MBA from INSEAD and early experience in Finance and Operations. Lanre is passionate about the future of fashion and creativity, especially in Africa, and is keen to bring his wealth of experience to realizing that future.
Focus Areas: Strategy, Research, Product Development, and Sales

Chiana Johnson

THE OPERATIONS QUEEN

Eme has 8+ years of experience in B2C and B2B entrepreneurship, leading operational, marketing, and product development initiatives, particularly within the fashion sector. In 2014, she founded a fashion brand, securing a prestigious $65k grant; in 2015, she set up a manufacturing facility, aiding local brands to reach $150k revenue, later launching a garment manufacturing marketplace; in 2021, she won the $100k Cornell Tech Startup Award for her fashion designers marketplace.
Focus Areas: Product Development, Marketing, Partnerships, and Pitching.

Somto Sunny-Etele

THE OPERATIONS QUEEN

Eme has 8+ years of experience in B2C and B2B entrepreneurship, leading operational, marketing, and product development initiatives, particularly within the fashion sector. In 2014, she founded a fashion brand, securing a prestigious $65k grant; in 2015, she set up a manufacturing facility, aiding local brands to reach $150k revenue, later launching a garment manufacturing marketplace; in 2021, she won the $100k Cornell Tech Startup Award for her fashion designers marketplace.
Focus Areas: Product Development, Marketing, Partnerships, and Pitching.

Get In Touch

Ready to launch or scale your US wholesale fashion business? Let's chat! Let's see how we can help you.

Contact FORM

Provide your information, and we will contact you.

Thank you

We will contact you in 1-2 business days.